Job Description: Project Manager – TikTok Strategy

Position Overview

Educational Innovation 360° is seeking a creative, organized, and data-driven Project Manager for TikTok to lead our efforts in building a strong presence on the platform. This role will be responsible for overseeing content strategy, project execution, and performance tracking to position EI360° as a thought leader in education, teacher retention, and AI in learning.

Key Responsibilities

Strategy Development: Design and manage TikTok growth strategy aligned with EI360°’s mission, branding, and services.
Content Planning & Management: Oversee the content calendar, coordinate with creative teams, and ensure content is engaging, on-trend, and optimized for visibility.
Campaign Execution: Manage campaigns that highlight EI360°’s consulting, training, and professional development services for educators, principals, and instructional coaches.
Analytics & Performance: Monitor metrics (views, engagement, follower growth, conversions) and prepare regular reports with actionable insights.
Collaboration: Work closely with leadership, marketing, and design teams to integrate TikTok with other social media, email, and event campaigns.
Community Engagement: Guide the team in responding to comments, participating in trending challenges, and amplifying EI360°’s voice within the education community.
Innovation: Research new TikTok features, trends, and best practices to ensure EI360° remains ahead of the curve.

Qualifications

Proven experience managing TikTok or similar social media platforms.
Strong understanding of educational consulting, K-12/higher ed trends, and digital marketing.
Excellent project management, organizational, and communication skills.
Ability to analyze data and translate it into actionable strategies.
Creative mindset with an eye for storytelling, branding, and visual appeal.

Preferred Skills

Experience in education-focused content marketing.
Familiarity with AI tools for content creation (e.g., CapCut, Canva, Descript, ChatGPT).
Strong understanding of hashtags, SEO, and TikTok’s algorithm.

Position Type

Part-time or contract-based with potential to expand as EI360° grows its TikTok presence.

Compensation

Unpaid

Time Commitment

5 hours/week

Hiring Manager Email Address

contact@educationalinnovation360.com

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